Knowledge Base

Glossary

Plain-English definitions for the terminology used across UCreative.

301 Redirect: A 301 Redirect is a permanent instruction that sends visitors and search engines from one URL to another.
A/B Testing: A/B Testing compares two versions of a webpage or ad to see which one performs better.
Ad Rank: Ad Rank determines where your ad appears on the search results page, calculated from your bid amount and Quality Score.
Alt Text: Alt Text is a written description of an image, used by screen readers and search engines to understand the image’s content.
Backlink: A Backlink is a link from another website that points to your site, signaling credibility to search engines.
Bounce Rate: Bounce Rate shows the percentage of visitors who leave a site after viewing only one page.
Canonical Tag: A Canonical Tag is an HTML element that tells search engines which version of a page is the main one to index.
Conversion Rate: Conversion Rate measures the percentage of visitors who complete a desired action, such as buying a product or signing up for a newsletter.
CPC: CPC, or Cost Per Click, is the amount you pay for each click on your ad.
CTR: CTR, or Click‑Through Rate, is the percentage of people who click on an ad or link after seeing it.
Domain Authority: Domain Authority is a score that predicts how well a website will rank on search engines, based on its backlink profile.
Funnel: A Funnel describes the journey a potential customer takes from first awareness to final purchase.
GDPR: GDPR, the General Data Protection Regulation, is a law that protects individual privacy and requires businesses to handle personal data responsibly.
Heatmap: A Heatmap is a visual map that shows where users click, scroll, and spend the most time on a webpage.
HTTPS: HTTPS is a secure version of HTTP that encrypts data exchanged between a website and its visitors.
Keyword: A Keyword is a word or phrase that potential customers type into search engines when looking for products or services.
Lead: A Lead is a person who has shown interest in your product or service by providing contact information.
Meta Description: A Meta Description is a short summary that appears under a webpage’s title in search results.
Page Speed: Page Speed measures how quickly a webpage loads, affecting user experience and search rankings.
PPC: PPC means Pay‑Per‑Click, a model where you pay a fee each time someone clicks your online ad.
Quality Score: Quality Score is a Google Ads rating that influences your ad’s position and cost per click based on relevance and landing‑page experience.
Remarketing: Remarketing is the practice of showing targeted ads to people who have previously visited your website or used your app.
ROI: ROI, or Return on Investment, compares the net profit gained from a marketing effort to the money spent on it.
SEO: SEO stands for Search Engine Optimization, which means improving a website so it ranks higher in search results.
SERP: SERP stands for Search Engine Results Page, the list of results a search engine displays after you enter a query.